The Fine Print

Deluxe Suite Package      l      Standard Suite Package      l     Basic Suite     l      Logo Package     l      Logo Design     l      Pre-made Logo

Comprehensive vision & marketing strategy

    A 2+ hour consultation discussing your questionnaire in detail, identifying your target market, setting a brand personality that will carry the true message of your business to your market, identifying areas of improvement & methods for greatest return from your customers

 

Dreamboard & stock photos for brand styling

    A dreamboard is a compilation of imagery, media, messages, color palette, and overall style to represent your brand. Stock images (or hand-selected imagery you may already have) will be paired with many other elements to give you a central theme for you brand, providing you with a visual foundation to refer back to in order to keep your brand consistent after it’s launch.

 

Custom Master, Minor, & Specialty Logos

    Three concepts for a master logo will be provided from which you will choose one to go through any revisions to perfect it so it best suits your brand. A minor (alternative) logo (usually just a wordmark or the monogram for your business in a smaller, more compact form) and specialty logo (something tailored to an industry specific marketing or campaign need) will be provided as well (no revision process). You will receive all three logos in full color if applicable, grayscale, and also a solid white version. All files will have a transparent background so you can use your logo anywhere.

 

Business card design & 1,000 Cards to Start

    The 1,000 free printed business cards included are for a one-sided design only. A two sided design file will not cost extra, however if you’d like a two-sided design printed, you will need to pay the additional amount beyond what the one-sided design would cost for 1,000 cards.

 

2 Additional print item design

    The design will be sent to you as a PDF. Physically printed items not included. Content heavy items will incur an extra fee. Choose from: Letterhead, post card, thank you note or stationary, envelopes, 2-sided flyer or brochure, posters, menus, ID tags, etc.

 

2 Specialty Item Designs

    Choose from: apparel design, pins, stickers, banners, road or building signs (you must provide your towns legal signage requirements prior to ordering any signage), mugs, vehicle magnets, stamps, labels, product tags, etc.

 

File deliveries in web & print format

    All design files will be compiled in your Toolbox PDF Binder as jpgs, PDFs, and CMYK format for print or RGB format for web.

 

Custom Brand Typography Kit

    Any fonts used for your branding will be sent to you to install on your computer (if you have the appropriate software) and to have available for future printing needs to provide your printing venue with your fonts in case they do not have them on hand.

 

Custom Brand Color Palette

    Your color palette will be sent as both Pantone & hex color codes.

 

Custom Built Website (Up to 5 pages)

    Content is not included (please see our content add on listing on the Branding & Design page). Basic content will be written, such as heading titles, marketing material, ad verbiage, etc, but descriptions, bios, product listings, business overviews, services, & procedures, contact information, etc must be provided. I will provide you with a checklist once we determine your website needs.

 

    Your website will be 100% custom, with impeccably integrated branding & style that represents your new brand identity. It will be designed with readability & visual interest as top priorities, and will be built on a Wix platform, providing you the ability to easily add or edit content on your own after launching. Website training and support is available in the 30 day support plan as part of the Deluxe package. 

 

You can have up to five individual pages, or one “open floor plan” where everything is laid out on one page (for the most part). It’s less clicking and navigating for your visitors, and best for light content sites. I will recommend a style but the decision ultimately is yours and can come down to preference.

 

Domain & Hosting for 2 years*

    Saving you a headache from learning all the back of the house stuff! I will maintain your website domain & hosting (what actually makes your site viewable). 

 

*All costs will be covered (approximately a $250 value) unless you require a unique domain or an eCommerce or upgraded hosting plan. Any additional fees will be laid out for you ahead of time after your consultation. 

 

Custom Email Address @yourwebsite.com

    Having an email address like johnsmith@yourwebsitename.com is much more professional than bballman45@yahoo.com. So you will receive a custom email address set up with email directing, so all your emails can still go to your personal account, but with a professional alias so your customers will never know.

 

Deluxe Social Media Set Up Package

    The works! As many social media pages as you will use (key words there. I do not recommend setting up ghost pages on sites you will not maintain a presence on). Facebook, Twitter, Linked In, Pinterest, G+, YouTube, etc.

 

Initial example post published to each social media account page

    I will start you off with an example of an initial content post you will want to start making on these social media sites that will draw your market & keep interested followers

 

Tool Box PDF Binder w/ all tools & resources from your suite for easy access

    Instead of sending you random files here and there, I’ll make it nice and easy and organized for you. All your files, from your logo & variations, to your print design items, to your fonts & color palette will be included in the same PDF binder, all in one email. Just download it to your desktop and never go unprepared. 

 

30 Day Support Plan After Launch

    The cherry on top! This is the BEST part about the Deluxe package, and I’m so happy to be able to offer it. If you need help with your website, getting designs printed, need more ideas for social media, stuck on how to carry out all we discussed about your vision and goals, forgot you needed something added to your site or print design, etc… I’m here to help! (Technically, I’m always here to help. But any consultation or web help after the 30 days will be $50/hour… so soak as much up while you can!). Please note: the 30 Day Support plan is just that, support. It does not include any extra design or work, other than adding or tweaking something to a previous design. Any additional design work will be considered an add-on item and be an additional charge.

1.  DELUXE CUSTOM WEBITE & BRANDING SUITE PACKAGE      $6,500+

 

2.  STANDARD WEBSITE & BRANDING SUITE PACKAGE             $4,500+

Introductory vision & marketing strategy

    A 1+ hour consultation discussing your questionnaire in detail, identifying your target market, and touching on the overview of a brand personality that will carry the true message of your business to your market.

 

Custom Master, Minor, & Specialty Logos

    Three concepts for a master logo will be provided from which you will choose one to go through any revisions to perfect it so it best suits your brand. A minor (alternative) logo (usually just a wordmark or the monogram for your business in a smaller, more compact form) and specialty logo (something tailored to an industry specific marketing or campaign need) will be provided as well (no revision process). You will receive all three logos in full color if applicable, grayscale, and also a solid white version. All files will have a transparent background so you can use your logo anywhere.

 

Business card design & 500 Cards to Start

    The 500 free printed business cards included are for a one-sided design only. A two sided design file will not cost extra, however if you’d like a two-sided design printed, you will need to pay the additional amount beyond what the one-sided design would cost for 500 cards.

 

2 Additional print item designs

    The design will be sent to you as a PDF. Physically printed items not included. Content heavy items will incur an extra fee. Choose from: Letterhead, post card, thank you note or stationary, envelopes, 2-sided flyer or brochure, posters, menus, ID tags, etc.

 

1 Specialty Item Design

    Choose from: apparel design, pins, stickers, banners, road or building signs (you must provide your towns legal signage requirements prior to ordering any signage), mugs, vehicle magnets, stamps, labels, product tags, etc.

 

File deliveries in web & print format

    All design files will be compiled in your Toolbox PDF Binder as jpgs, PDFs, and CMYK format for print or RGB format for web.

 

Custom Brand Typography Kit

    Any fonts used for your branding will be sent to you to install on your computer (if you have the appropriate software) and to have available for future printing needs to provide your printing venue with your fonts in case they do not have them on hand.

 

Custom Brand Color Palette

    Your color palette will be sent as both Pantone & hex color codes.

 

Custom Built Website (1 page)

    Content is not included (please see our content add on listing on the Branding & Design page). Basic content will be written, such as heading titles, marketing material, ad verbiage, etc, but descriptions, bios, product listings, business overviews, services, & procedures, contact information, etc must be provided. I will provide you with a checklist once we determine your website needs.

 

    Your website will be 100% custom, with impeccably integrated branding & style that represents your new brand identity. It will be designed with readability & visual interest as top priorities, and will be built on a Wix platform, providing you the ability to easily add or edit content on your own after launching. Website training and support is available in the 30 day support plan as part of the Deluxe package. 

 

This standard package includes one “open floor plan” website, where everything is laid out on one page (for the most part). It’s less clicking and navigating for your visitors, and best for light content sites. If you would like to upgrade from a 1 page website to a multi-page site, please see our add-on design items here.

 

Custom Email Address @yourwebsite.com

    Having an email address like johnsmith@yourwebsitename.com is much more professional than bballman45@yahoo.com. So you will receive a custom email address set up with email directing, so all your emails can still go to your personal account, but with a professional alias so your customers will never know.

 

Standard Social Media Set Up Package (3 Accounts)

    Initial sign up & set up for (3) social media pages as you will use (key words there. I do not recommend setting up ghost pages on sites you will not maintain a presence on). Facebook, Twitter, Linked In, Pinterest, G+, YouTube, etc.

 

Tool Box PDF Binder w/ all tools & resources from your suite for easy access

    Instead of sending you random files here and there, I’ll make it nice and easy and organized for you. All your files, from your logo & variations, to your print design items, to your fonts & color palette will be included in the same PDF binder, all in one email. Just download it to your desktop and never go unprepared. 

 

 3.  BASIC BRANDING SUITE                                                     $2,500+

Custom Master, Minor, & Specialty Logos

    Three concepts for a master logo will be provided from which you will choose one to go through any revisions to perfect it so it best suits your brand. A minor (alternative) logo (usually just a wordmark or the monogram for your business in a smaller, more compact form) and specialty logo (something tailored to an industry specific marketing or campaign need) will be provided as well (no revision process). You will receive all three logos in full color if applicable, grayscale, and also a solid white version. All files will have a transparent background so you can use your logo anywhere.

 

Business card design

    A one-sided or two-sided design, depending on preference. 

 

2 Additional print item design

    The design will be sent to you as a PDF. Physically printed items not included. Content heavy items will incur an extra fee. Choose from: Letterhead, post card, thank you note or stationary, envelopes, 2-sided flyer or brochure, posters, menus, ID tags, etc.

 

1 Specialty Item Design

    Choose from: apparel design, pins, stickers, banners, road or building signs (you must provide your towns legal signage requirements prior to ordering any signage), mugs, vehicle magnets, stamps, labels, product tags, etc.

 

File deliveries in web & print format

    All design files will be compiled in your Toolbox PDF Binder as jpgs, PDFs, and CMYK format for print or RGB format for web.

 

Custom Brand Typography Kit

    Any fonts used for your branding will be sent to you to install on your computer (if you have the appropriate software) and to have available for future printing needs to provide your printing venue with your fonts in case they do not have them on hand.

 

Custom Brand Color Palette

    Your color palette will be sent as both Pantone & hex color codes.

 

Custom Email Address @yourwebsite.com

    Having an email address like johnsmith@yourwebsitename.com is much more professional than bballman45@yahoo.com. So you will receive a custom email address set up with email directing, so all your emails can still go to your personal account, but with a professional alias so your customers will never know.

 

Social Media Set Up Package (2 Accounts)

    Initial sign up & set up for (2) social media pages as you will use (key words there. I do not recommend setting up ghost pages on sites you will not maintain a presence on). Facebook, Twitter, Linked In, Pinterest, G+, YouTube, etc.

 

Tool Box PDF Binder w/ all tools & resources from your suite for easy access

    Instead of sending you random files here and there, I’ll make it nice and easy and organized for you. All your files, from your logo & variations, to your print design items, to your fonts & color palette will be included in the same PDF binder, all in one email. Just download it to your desktop and never go unprepared. 

 

 4.  CUSTOM LOGO PACKAGE                                                   $1,500+

Custom Master, Minor, & Specialty Logos

    Three concepts for a master logo will be provided from which you will choose one to go through any revisions to perfect it so it best suits your brand. A minor (alternative) logo (usually just a wordmark or the monogram for your business in a smaller, more compact form) and specialty logo (something tailored to an industry specific marketing or campaign need) will be provided as well (no revision process). You will receive all three logos in full color if applicable, grayscale, and also a solid white version. All files will have a transparent background so you can use your logo anywhere.

 

Business card design

    A one-sided or two-sided design, depending on preference. 

 

1 Additional print item design

    The design will be sent to you as a PDF. Physically printed items not included. Content heavy items will incur an extra fee. Choose from: Letterhead, post card, thank you note or stationary, envelopes, 2-sided flyer or brochure, posters, menus, ID tags, etc.

 

File deliveries in web & print format

    All design files will be compiled in your Toolbox PDF Binder as jpgs, PDFs, and CMYK format for print or RGB format for web.

 

Custom Brand Typography Kit

    Any fonts used for your branding will be sent to you to install on your computer (if you have the appropriate software) and to have available for future printing needs to provide your printing venue with your fonts in case they do not have them on hand.

 

Custom Brand Color Palette

    Your color palette will be sent as both Pantone & hex color codes.

 

Tool Box PDF Binder w/ all tools & resources from your suite for easy access

    Instead of sending you random files here and there, I’ll make it nice and easy and organized for you. All your files, from your logo & variations, to your print design items, to your fonts & color palette will be included in the same PDF binder, all in one email. Just download it to your desktop and never go unprepared. 

 

 5.  CUSTOM LOGO DESIGN                                                         $750+

Custom Master, Minor, & Specialty Logos

    Three concepts for a master logo will be provided from which you will choose one to go through any revisions to perfect it so it best suits your brand. A minor (alternative) logo (usually just a wordmark or the monogram for your business in a smaller, more compact form) and specialty logo (something tailored to an industry specific marketing or campaign need) will be provided as well (no revision process). You will receive all three logos in full color if applicable, grayscale, and also a solid white version. All files will have a transparent background so you can use your logo anywhere.

 

File deliveries in web & print format

    All design files will be compiled in your Toolbox PDF Binder as jpgs, PDFs, and CMYK format for print or RGB format for web.

 

Custom Brand Typography Kit

    Any fonts used for your branding will be sent to you to install on your computer (if you have the appropriate software) and to have available for future printing needs to provide your printing venue with your fonts in case they do not have them on hand.

 

Custom Brand Color Palette

    Your color palette will be sent as both Pantone & hex color codes.

 

 6.  PURCHASE A PREMADE LOGO                                                 $350

See Fine Print for Pre-made Logos in the pre-made logo shop.

 

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